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Simon Ortiz's Men on the Moon (Campbell & Rodarte)

Cultural appropriation and sports

How has Native American art, culture, iconography been appropriated by the marketing arms of certain factions of American professional and collegiate sports? What is it about Native American art and culture that makes it a target for such appropriation? How do Native American people feel about the appropriation of their culture? How or why do these professional and collegiate teams defend their use of such symbolism? What seem to be the problems with such appropriation? Which side has the greater claim on tradition?